Conglomerates like
Bauer and Hearst Communications are still primarily print publishers with some associated television and radio.
MOJO is published by Bauer
Media.
This company owns over 600 magazines,
including two
other UK
music magazines – Q and Kerrang! The
company has diversified the MOJO brand, offering mojo4music.com online in order to reduce
the risk of only operating in one media form.
Bauer Media Group is a diversified media conglomerate because they have a wide range of magazines owned which target many different audiences, age groups and ethnicities which allows a very wide diversity in multiculturalism and things like Domination by women.
For example, a magazine like TV choice focuses to keep the media updated on all the gossip that goes on television on shows such as X Factor , Strictly come dancing ETC. whereas a magazine owned by Bauer Media such as RIDE focuses on the media behind the racing world of motorcycles and competitive racing which keeps the audience updated.
‘Bauer Media Group is a globalised company because the media group has a wide amount of magazines worldwide advertising to other countries magazines that the company owns, for example Bauer Media owns Rock Planet the magazine owns Empire as well as MOJO this means that a lot of cross promotion within their magazines is used to advertise their magazines and make more money as well as apply to other target audiences. A German company also owns Bauer Media and publishes the magazines world wide for all countries to read for example magazines would be released in different countries at specific times due to time zones. This means other countries get the magazine first.
1950's - 1960's
Melody maker / New musical express
. Largely uncritical of musicians' output - everything was always good!
. Content: mainly charts and singles, gig listings,
Changes in society in the 1960s with the arrival of The Beatles and The Rolling Stones, drug culture of the 1960s - changed the nature of music and music writing
The new musical express was first published in 1952
Rolling stones was created by Jann Wenner in the 1960s, a fortnightly publication which contained a mixture of current affairs, celebrity interviews and coverage of the music industry its appeal in lay in the journalists addressed the youth audience.
1970s
Early 1970s - First of all: "Glam Rock" - Sweet, mud, slade, t rex.
And then "Prog. Rock" - Pink Floyd, Emmerson lake palmer.
Music papers still largely uncritical of groups until the Prog Rock bands begin to spend too much money on staging, lighting and lasers, etc.
NME changed its style to meet punk head on.
New writers were recruited from the magazine's own readership, with ads like 'wanted : hip young gun slingers'. Julie Burchill became a top NME reporter overnight. (Could be bias however)
1978
Smash hits launched a new glossy magazine catering for a younger audience in a smaller magazine format. Its focus was on "trivia" - favourite colours, food, pop-musicians' lifestyles, etc.
It included - polls, letters, surveys, fan club information - keeps in touch with readership - what do they want? Lyrics, posters, free gifts on the cover.
Early 1980s
Style in pop music becomes more important than content: make-up, clothes, the video, fashion and hair.
Independent music labels wanted their own voice and began producing fanzines. these fanzines were often typed, photocopied and distributed at concerts or by subscription.
Despite the handmade appearance this encouraged a whole new generation of writers, photographers and cartoonists to contribute.
Magazines became much more about image and hair styles and began to care more about tight faces (fonts for headline) less about music and more about looks.
1990s
New technologies began to emerge. Music videos became popular which began to change many aspects of the ways in which the music is consumed.
Every single comes with a video sometimes more money is spent on the video than the single.
launch of MTV the first TV market for music videos - a little known band could make lots of money and impact a well made video.
In 1993 first ever edition of MOJO
. Debuted in the form of a magazine on the news-stand of britian in 1993
. Was initially published by Emap, but Bauer media took over in 2008 and bought Emap in 2007
2000s
. People are famous for being famous. Everyone in a band or with some talent assume that they have a right to be rich and famous.
Bauer Media - A conglomerate
Conglomerate: A media institution/company that owns numerous companies involved in mass media platforms such as TV radio publishing etc
Mojo is published by Bauer Media. This company owns more than 600 magazines including 2 other UK music magazines (Q and kerrang)
It has driversified MOJO brand by offering mojo4music.com since 2001 in order to reduce the risk of operation in only one media form
Bauer media is diversified itself with ownership of magazine websites radio stations and music TV channels.
Bauer Media group is a diversified media conglomerate because...
Good job, your responses to Bauer Media's globalisation and diversification are good.
ReplyDeleteDon't forget that Bauer Media doesn't JUST own magazines - it has ownership of magazines, websites, radio stations and music television channels, which may help protect it from declining audiences for magazines.
The text in orange is what you completed before I taught your lesson and the text at the top is after I taught you, so I can clearly see that you have understood Bauer Media.
Miss Crader.
Thanks miss i will make sure to remember that Bauer media have ownership of things such as magazines,websites,radio stations and music television channels.
ReplyDelete