Tuesday, 18 September 2018

Magazine Ownership and NRS

1. How are magazine audiences categorised?
The magazine audiences are categorised based on age 

group varying from 15-35 then 35+ the a,out of viewers are then worked out in a percentage and then totalled to overall see wether the age group for male or for female people are higher.

Overall the females were higher for more viewers which 

suggests that the viewership applies to most women from the 
age of 35+
2. How is readership and consumption measured?

Readership is an estimate of how many readers a publication has. As most publications
have more than one reader per copy, the NRS readership estimate is very different from the
circulation count.

Circulation is a count of how many copies of a particular publication are distributed.
Circulation audits are provided by the Audit Bureau of Circulations (ABC).


3. How audiences are identified?

Audiences can be identified by looking into the data of the magazine and seeing what
specific age groups and genders read the magazine the most. By doing this you can
tell what kind of audience is reading the magazine, in MOJO magazines case its
mostly white middle ages males



1 comment:

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