Online BBC Radio 1 Content.

What is the online content of the BBC Radio One Live Lounge?

On the BBC Radio 1 website there is a wide variation of things to do that link to other types of shows on the BBC and present a daily schedule for the show and what is happening in the day. There are also people who come onto the show and preform songs infront of an audience.


How does this affect media industries and audiences? 

The episodes of the live lounge can be very interactive and include the artist engaging with the audience and making the audience feel like they have a role in the live lounge and with everyone in there.

šHow is Live Lounge studied? How is it distributed? (iPlayer, watch- live, stream, on the radio, catch up)

The live lounge can be distributed by various pieces of technology such as I-player  live streaming the show, listening in on the radio, watching it on live TV and on catch up. They can also access it through things such as mobile device.

How far does it go to meet the PSB remit? 

The BBC's PSB is as follows, "The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.

Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.

It should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults." 

I think that the BBC's PSB is a very extreme approach but also determined and serious to make sure that the BBC provides all that the target audience what they require and what they want from them. The target audience is people from the age of 15-29. The PSB also tells us of how dedicated and committed the BBC are to making sure that everything they promise gets kept. This makes people feel very safe and happy with the BBC as they kept everything they have promised to the public.

Autobiography On BBC Radio 1

šKayleigh a 25-year-old female who lives in the mainstream of British popular culture, loves eating, drinking and holidays aboard. She is permanently based in the local area, and enjoys what her town has to offer in terms of socialising. She doesn’t like to discuss politics or serious issues with her friends and family, she’s more interested in pop culture and celebrities.

š.   She loves to spend money – mainly on clothes, music, magazines, DVDs and other products she’s seen advertised. Kayleigh is a family driven individual, maybe with young children. She has a passion for TV.  

       šIt is important that Heart FM is not a female brand. Nothing should alienate male audiences.

Russell is an 18 year old who listens to BBC Radio 1 live lounge every day. He lives in London and is in the mainstream British Pop culture who loves socialising, hanging out with friends and teaching Biology. 

He also likes going into central London with his close friends and doesn't enjoy discussing political issues, however sometimes is willing to debate with his friends. Russell has always lived within the same area of London and is planning on buying an apartment in central London. 

Slide 21 repsonse.

The target audience of BBC radio 1's live lounge would typically be people who are very updated on social media and young as the Radio 1 tries to adapt to younger age groups and give them something to enjoy in their free time. By doing this the BBC are opening up to a wide target audience and creating a massively trending radio station.

Wise Buddah and Radio 1 VS Radio 4

Magic Jingle:

 The target audience is an older target audience who listen to 80's and 90's music. The reason that I think the target audience for Magic is an older audience is because older age groups like the sound of older music and the Magic Jingle represents that.

Radio 1 Jingle:

 The target audience for Radio 1 is younger age groups who listen to the hottest trending music and like fast face music. The reason that the target audience for Radio 1 is younger groups is to access the wide variety of kids who enjoy music and catching the latest trends.

Radio 1: 

Contains mostly music and interviews with popular artists that are usually heard on Radio 1. At 1AM and plays all day. Radio 1 applies to younger age groups and contains lots of upbeat music. Always contains very long timing for shows such as news beat which is always on quarter two the next hour. Contains the MOST diverse schedule of all the BBC (No music is played). Presented by Kate Adie.

Radio 4:

Contains mostly the news and political discussions. No music only things such as Prayer of the day and Farming today. People come on the show and share their opinion on matters such as Brexit. Very mature and formal with no British slang. Only lasts half and hour each talk. Radio 4 starts at midnight and goes on through the whole day. It is also a 'Talk Only' radio station. Presented by Greg James.

Audiance Table

Radio

Research Task

1. What decade did Radio Begin? - The 1920's

2. Name at least 3 different radio platforms (digital, broadcast) -  Digital Radio, Internet, Broadcast

3. Name the company who regulates radio - Ofcom

4. How would you raise a complaint with this regulator? - On their website

5. Who are popular radio presenters? Name 3 - Nick Grimshaw (Radio 1), Roman Kemp (Capital), Jamie Thick-stone (Heart)

6. Name 4 different radio genres - Pop/Adult Contemporary, Rock/Alternative/Indie, Country and Jazz.  

Introduction 

. First Broadcast was in the 1920's

. Media industry was dominated by the BBC until the 1960's when pirate radio became popular.

. BBC Radio - Contains many stations such as Radio 1,2,3,4,5 live and 6 music. The BBC also have 50 regional radio stations broadcasting throughout the UK.

. Commercial and Independent radio - Include classic FM and Absolute.

. Regional Stations - Can be delivered by the BBC as well as commercial and independent radio broadcasters. For example BBC Radio London or Radio Essex.

. DAB - Planet rock and magic are examples f this type of radio stations.

. Community radio and Hospital and student radio

. A radio programmes style and content will be influenced by the station identity and often by the personality of the presenter.

. Programmes are either Broadcasted live or Pre-recorded

. The zoo format is delivered in a spontaneous way E.G. Comic style.

. New Technology helped the radio industry evolve and increase in popularity.

. There are lots of platforms such as DAB, FM Radio, LW, MW, Freeview TV, Online, Mobile and Digital music players.

. Brand identities form house style

. A radio stations target audience can be identified by the music it plays; a station like gold for example. 

. Each station has a different remit, Radio 1's is 'To entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.'

. Marketing - Radio station market themselves through advertising

. They often use their own stations, official websites and social media channels as platforms to promote forthcoming shows, new presenters, or the general brand identity of the station itself.

. Radio online - Official websites may contain additional content when a pop star is interviewed on Radio 1 there may be exclusive excerpts which are only available online.
This is called convergence.

. Regulation - The radio industry is regulated by OFCOM who also cover the TV industry. 

. Codes and Conventions - They are the 'Language' of the medium. Codes are a system of signs following understood rules while Conventions are ways or format of transmitting these signs E.G. The use of a DJ, Jingles etc.

Technical Codes | Radio 

Words, Sounds, Music, Duration, Location, Editing, Acoustics, Volume, Pitch, Rhythm, Type of Microphone, Mixing and Scheduling.

Symbolic & Cultural Codes | Radio

Accent, Dialogue, Language, Texture, Mode of address, Type of presenter, Use and type of music, Cultural association.

Exam style questions HOMEWORK

1. How are the elements of the Theoretical Framework used to construct representation?


Within Little Mix 'Black Magic we see that Theoretical Framework is used to create representation of stereotype and challenge them. We see a narrative form through the video and as we progress through it, we also start to see representations of other stereotypes that are challenging each other E.G. The Asian boy is attractive and cool but the stereotype of Asian people are that they are nerdy and smart.
The Theoretical Framework here is used to show others that the way people see you doesn't mean that you have to act that specific way, like the Asian stereotype. We also see that by doing this people will have a preferred reading of this video as this allows people to gain the self confidence to stand up for their selves and be independent.

The Vamps 'Somebody to you' also uses Theoretical Framework to create a representation of specific stereotypes and not only challenge but also supports them.
In the music video we see that there is a relationship brewing between the lead singer and the main girl within the group of friends. The girl (who is from Austin and Ally) is represented as having the ideal body image of a woman as they all looked underweight. This can be seen as a oppositional reading as some girls will stat to starve their selves and eventually could become anorexic.



2. How and why might audiences base themselves on the celebrities within the music videos you have studied?

Audiences that watch Little Mix and The Vamps base themselves on the way the that they see the people that they idolise within the video and how they act throughout it.
Many girls between the age of 12-16 will use an preferred reading to take influence of the clothes that the main singer wears and what the women wear within this video. However if someone is obese who watches this and wants to wear revealing clothing, they may feel intimidated by the ideal image of the women within the music video and therefore will try to become less obese and possibly take it to an extreme and become anorexic.

Little Mix also change their fashion VIA the magic  within the video which relates to girls who are shy and unsure about fashion, this can lead to them following in Little Mix's footsteps and there fore could start to wear very revealing clothing and people may find them very attractive and thus causing them to become popular and get what they wanted.


3. Does the video portray people in stereotypical ways? Are these reflections of real people or are they just one-sided characters?

Within Little Mix's 'Black Magic' there are many stereotypes that the audience can see throughout the video. Little Mix uses a variety of stereotype within their music video such as Geeks which can be seen as the outcasts of the music video that nobody likes. However when they gain access to the magic from the book they become popular girls who everyone looks up to. This can be seen as a one-sided stereotype as in real life you can't simply use magic to get popular, its alot more complicated.

In The Vamps 'Somebody to you' we see the ideal body type of women used as a stereotype to show the audience how within the media the ideal woman looks like. This can be seen as a very one- sided stereotype as women do not realistically look ideal, however within this video they are represented as to be very thin and underweight. This can cause women to make themselves feel insecure about their weight or possibly worse.

4. Consider the setting - why did the director choose this location or setting?

Within Little Mix's 'Black Magic' the setting of the video is located within a typical American high school. This is a key location for the lyrics of the music video to link back to what actually happens in the video and the location itself. The reason that the director chose the location of a typical high school is because the music video is targeted at teenage girls aged 12-16 so the video is very relatable to teenage girls who are going through similar problems as Little Mix within this video. This allows girls to know that they are not alone and that others feel the same about the same situations.

In The Vamps 'Somebody To You' we see the setting of the music video based around a beach which has the connotation of happiness and fun. This says alot about what type of music video this is as we already know that due to the bright lights and being at the beach in the sun, that this will be a very chilled out music video. The reason the director chose this location is so that the audience who watch the music video know that The Vamps are a very chilled back band who enjoy life and its perks.