Magazine Regulation

Regulation

.Magazines, like newspapers, are self-regulated. Magazines may join IPSO or impress-only.

. Impress the Leveson-Complaint

. MOJO has chosen to join IPSO, as have the other Bauer publications 

Who are they?

The IPSO are the Independent Press Standard Organisation which are the independent regulator of most of the UK's newspapers and magazines.

What do they do?

• We make sure that member newspapers and magazines follow the Editors' Code.
• We investigate complaints about printed and online material that may breach the Editors’ Code.
• We can make newspapers and magazines publish corrections or adjudications if they breach the Editors’ Code (including on their front page).
• We monitor press standards and require member newspapers and magazines to submit an annual statement about how they follow the Editors’ Code and handle any complaints.
• We can investigate serious standards failings and can fine publishers up to £1 million in cases where they are particularly serious and systemic.
• We operate a 24-hour anti-harassment advice line.
• We provide advice for editors and journalists.
• We provide training and guidance for journalists so they can uphold the highest possible standards.
• We provide a Whistleblowing Hotline for journalists who feel they are being pressured to act in a way that is not in line with the Editors' Code.
• We work with charities, NGOs and other organisations to support and improve press standards.

What options does the website has?

The website can operate fully a 24 hour anti-harassment advice line, provide advice for editors .

what is the purpose of this  regulation?

To connect with online services that IPSO offer such as making sure magazines follow the Editors' Code

Exam Questions Half term work

1.How can magazines be aimed at a range of audiences? (For example, MOJO is aimed at a range of audience e.g a more niche, older, predominantly male audience with an average age of 41) (5marks)

Magazines can be aimed at a range of audiences by showing diversification within their magazines, for example Top Of The Pops is a magazine which directly focuses on the younger age group and has a target audience of roughly 15-18 which means that within their magazines they are going to focus on the latest fashion trends and whats new and up to date. Magazines could then include things such as older bands and artists to keep the magazines with a wide range of diversity to target multiple audiences. 

2.State one audience category that is more likely to read MOJO (go into detail about demographic & NRS) (5 marks)

The audience that is most likely to read MOJO are predominantly older males aged between 30-40 years old. MOJO promotes male rock artists within the genre therefore stereotypically male readers are more likely to enjoy this type of content. Mojo magazine tends to gain readership to a middle class audience as it contains some aspects of a quality monthly (high quality magazines) however is only semi glossy and has light weight paper so it is read by working class people too as it is affordable. The NRS grade for MOJO tends to be ABC1 as the quality is high and the magazine itself costs £5.50 per month. 

3.Explain how readers may get pleasure from reading Magazines. You may wish to refer to the Uses & Gratifications theory (10 marks)

By reading magazines a reader can get a sense of welcoming as in school for example they could be getting bullied and feel that there only way of connecting is by reading the magazines that gives tips on things such as fashion and music. People also enjoy the magazines as they give a wide range of ides on how to enjoy life and what is new. for example mojo advertise a bunch of fashionable clothing aswell as contradicting by talking about older topics such as older songs or older music in general. This shows the diversity and change that MOJO are trying to implement on their target audiences and how they are trying to change them. This then leads on to mojo showing within its magazines advertisements to other types of genres that their magazines have worked on such as planet rock which focuses on a younger age group and a more rock based target audience.

4.Analyse the representation of musicians, from anyMOJO Magazine front cover you have studied.(10marks) 

Within the MOJO cover of Pink Floyd we see the band standing together all equally with a spectrum of colours around them. This could show equality as a rainbow means peace however on the actual cover we see no diversity of race and there is no female domination within the front cover, however as you go into the magazine it becomes a different story. In The pink Floyd cover the band is represented as a stereotypical white male band from the 60's. This shows the diversification within MOJO medias magazines and how mojo applies to different audiences and shows a contrasting demographic as in other mojo magazines we see different target audiences which can clearly link to the representation of the musician on the front cover.

5.Identify the regulator for Magazines in the UK (1 mark)

IPSO Is the regulator for the magazines in the UK 

6.State two ways that a print magazine can gain revenue(2 marks)

.Subscriptions to the magazine monthly is a way.

.Advertisement to other areas e.g. online such as Bauer Media

Magazine audiences - Uses and Gratifications theory

Uses and Gratifications - Why audiences consume media

Personal Identity

Music magazines often dress the fandom of a specialised audience and may reinforce the readers' sense of being a fan of a particular genre of music. For Example, mojo magazine dresses educated lovers of 'authentic' music and so might serve to reinforce that identity.

Music magazines may reinforce a readers values for example, mojo magazine celebrates the values of authenticity and passion associated with 'classic rock' 

Social Interaction and integration

Music magazines offer news and gossip that might form the basis of real-life conversations, for example mojo magazine has a regular 'mind blowers' section that offers recommendations. 


Entertainment

Music magazines offer a range of entertainment pleasures, such as comedy, gossip, CDs and other free gifts. They can also offer an escape into a utopian world of stars (celebrities)

Mojo magazine offers detailed insight into the affairs of bands and artists that may serve as a means of escape from everyday life for its readers.

Surveillance

Music magazines offer a sense of being in contact with the world, giving information about the world of popular music. 'what goes on' - short articles about music news and current affairs, including possibly unfamiliar material such as 'rising articles' and 'mind blowers

Audience activity and passivity 

Magazines, like all print media, offer a more active audience experience than the audio visual media forms, but a less active experience than the online media. The wide range of choice of publications makes selection a more active process for magazines.

Audience interpretation 

Music magazines are usually niche products, so they aim to address only their specialist audience. We love pop might interpret Mojo magazine as hopelessly dull, ling winded and full of old men. The older classic rock loving audience might interpret we love pop as irrelevant teenage fluff.

Magazine Revenue

Revenue

Magazines receive revenue from

. Circulation overprice - (£5.50 for mojo in 2018)

. Advertising (in MOJO mostly live or recorded music with some fashion and advertising

. Mass advertising 

. Cross promotion for the other Bauer media such as empire 

. Sponsored content and product placement for example, 'MOJO listens to all music on Roksan Empire'


How do they use different funding models to generate income?

Product placement - when a product is used in a film/music video/tv show

. The print magazine industry is suffering from falling advertising revenues and falling circulations as many go online.

. Their response has been to diversify as much as possible - events are a good examples of this and to move forward online magazines.

. Sponsored content and product Placement for example 'MOJO listens to all its music on Roksan equipment'.

. Events E.G. Vogue runs fashion events, GQ runs comedy events.

Even in a music video if a logo is far in the background it COUNTS as PRODUCT PLACEMENT

FUNDING 

.Bauer Media is a German conglomerate. Nowadays magazines publishing is in the hands of a few international companies, which is an example of Globalisation. 

For example : BBC Gardeners world is owned by Hubert Burda Media but is actually published globally by a German Magazine publisher. 


Questions MOJO Magazine : 

What are the advertisements? 

Within MOJO magazines Pink Floyd you can see that they are advertising HMV which sell records which can be targeted to white men who are older and link with Pink Floyd as the records all contain white males who also compliment Pink Floyd. At the top of the magazine page it also exclaims RECOMMENDED which mean that those specific records are the best that you can listen to of the target audience. 

Is there any product placement?

Within on of the first pages you can see that there is product placement of advertisement for Arctic Mokeys which own music gear that can be sold to people who are into music. EMP are also in this magazine and they offer merchandise  products which targets secondary target audiences. Towards the back of the magazine on the very last page we can see that planet rock is advertised. This is done because Bauer Media owns planet rock as well as MOJO so  by doing this they are making more money as they are doing cross-promotion. 

Is the media product selling itself to its audience?

Yes it is because within the magazine there is advertisement for two other magazines owned by Bauer Media which means that they are cross promoting other magazines such as Empire and planet rock.