From viewing Little Mix's music video 'Black Magic', it is evident to agree that Little Mix has a wide range of pop conventions. An example of this is the band shots, as we can see that the whole group of Little Mix has been included in most of the shots. We can see this throughout the video which suggests that they are all equal as they have the same amount of time on camera within the music video. The convention of band shots also suggests to the audience that the band are great friends and show a more superior side to what they sing as we feel inferior due to the band being together and looking down onto the audience.
The effect of this is that the audience who are watching the video have a strong insight into how powerful the bands relationship is and how we learn to understand that as a group, you can do anything.
Additionally, within 'The Vamps' music video 'somebody to you' the bright lighting within the music video reflects the atmosphere which is conventional to pop music. The lighting within the music video gives us an idea of how dominant the singer is in the music video and that they are trying to engage us as the audience with the lyrics he is singing and find a meaning in the words that are sung within the video. The sunlight in the video has a conventional feature, as it shows the audience how the group within the music video are having a good time and enjoying themselves whilst making the music video. This shows the audience that the band itself are very upbeat and enjoy what they do.The effect of the band doing this within their music video is that it makes the audience feel very happy and bright about the video and gives the audience a good vibe. This can be shown when the lead singer says 'somebody to you' which shows that they are trying to engage the audience within the video and say that 'you' are in this relationship.
Overall I would AGREE that the two music videos discussed above are conventional to the POP genre. Many conventions, such as lighting, band Shots, close ups etc reinforce the message that pop music portrays, as they create a sense of happiness and enjoyment within both videos which is a major aspect of the POP genre.
This is a very strong response, well done. 13/15
ReplyDeleteYou have discussed different conventions, provided examples and then discussed the effect.
Make sure you check over for SPaG errors (for example towards the end of your second paragraph you have written "the effect of the bad" instead of the band.
Thanks miss, I will go back and change the SPAG within the 15 Mark question, I will also rewrite the 1st paragraph as I miss read the question.
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