Pop Conventions

Textual analysis of Pop music video

Technical conventions: 

. Band shots, whole band shots and performance clips

. Shadows, mise-en-scene reflects atmosphere, equal division of shots upon band members e.g the way that little mix look in the video I.E Geeky/nerdy

. Bright Lightning E.G highlights that THEY are the DOMINANT person in the video

. High/low angle and special effect lighting E.G High angle makes us feel superior and the person in the shot inferior. Low angle makes us feel inferior and the person in the shot superior. 

. Close-Ups E.G engages the audience with what is happening, or shows a possible transition E.G Black magic from geeks to popular.

. Animation: E.G Little mix Black Magic when they fall over they knock over the text.

. Dubbed sound: Not actually singing in the music video, just does it in a music room.

How far do you agree that the two videos you have studied are conventional for the genre? (POP)

 From viewing Little Mix's music video 'Black Magic', it is evident to agree that Little Mix has a wide range of pop conventions. An example of this is the band shots, as we can see that the whole group of Little Mix has been included in most of the shots. We can see this throughout the video which suggests that they are all equal as they have the same amount of time on camera within the music video. The convention of band shots also suggests to the audience that the band are great friends and show a more superior side to what they sing as we feel inferior due to the band being together and looking down onto the audience.

The effect of this is that the audience who are watching the video have a strong insight into how powerful the bands relationship is and how we learn to understand that as a group, you can do anything.

Additionally, within 'The Vamps' music video 'somebody to you' the bright lighting within the music video reflects the atmosphere which is conventional to pop music.