Wednesday, 31 January 2018

Goodwin's Theory

Goodwin's Theory is as follows:

1. Music videos demonstrate genre characteristics (E.G stage performance in rock video, dance routine)

2. There is a relationship between lyrics and visuals

3. There is a relationship between music and visuals

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (Visual style)

5. There is frequently reference to notion of looking (Screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body

6. There is often intertextual reference (to films, tv programmes, other music videos, etc)

Bruno Mars - Uptown Funk



1 . The stage performance within Bruno Mars - Uptown Funk shows a clear representation of the genre it is trying to represent (Pop) the music is upbeat and links to the music within the video really well.

2. The lyrics within the music video link to what we see as Bruno Mars sings about a night in the town with his friends and on screen we would see at the same time of the lyrics a shot of him with his friends to connect the two together.


3. There is a link between the music and the visuals of the music video as we see Bruno Mars and the group he is with move in beat with the rhythm of the music. They are very synced and in time with each other.


4. There are a lot of shots of Bruno Mars within the music video that changes rapidly which makes the viewer have to go back and rewatch parts of the video to understand whats happening. This is done to get more viewers on the video and attract others also.


5. Within the start of the music video Uptown Funk we see women being used as a prop as you can only get a visual of their legs and slowly moving up and onto Bruno Mars linking back to the lyrics and theme of the video


6. There is intertextual reference to a time within the 1970-1980's as we see the type of clothing that Bruno Mars and the people around him wear. The video also contains older versions of cars in the background which supports this intertextual reference to the 1970-1980's.


Coldplay - Yellow



1. The stage performance within Coldplay - Yellow shows a clear representation of a slow rock genre, the music video is slow and in time (paced)

2. There is a relationship as we see the singer sing "look at the stars" and as he says that the camera focuses onto the sky at the stars. This is a good example of the Goodwin theory as it applies to the second element of his theory.


3. The visuals within the video is very slow within the music video and definitely links to the music as we see it being very slow paced and the singer walks on the beach very slowly which links the music and the visuals.

4. The camera always focuses on the singer at all times (except the start) this is done to create a one to one visual of the singer staring back at you (the viewer).

5. There isn't very much voyeuristic treatment within the video as we can't see any connections to women within the video, just simply the singer.

6. There isn't really much intertextual reference to anything in the video as it only focuses on the singer walking along the beach for the whole music video.











2 comments:

  1. This is a fantastic piece of work - well done Jamie!

    Try and push your answers further, always answer why. For example, why do the lyrics match the visuals? Is it to reinforce a message?

    Really good stuff here Jamie!

    ReplyDelete

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