Music Video Theory

Male Gaze Theory - by Laura mulvey

All media products (film, TV, magazines, video games) are made for heterosexual males. Women's costumes are often tighter, shorter and more revealing.

EXAMPLE - This advert is for WOMEN, but 
still has a women posing naked 
and seductively. 





Uses and Gratifications Theory

Information - To learn about the world we live in

Personal Identity - Identify with a star

Personal relationships - Using the media as a talking point to build friendships.
E.G, "Did you see Eastenders last night?"

Entertainment - To fill time / escape from a normal life. 

People use the media for these reasons....

SET MUSIC TEXTS

The Vamps - Somebody To You ft. Demi Lovato

Little mix - Black Magic


The Vamps - Somebody to you ft. Demi Lovato



1. I found The Vamps - somebody to you to be MORE engaging than Little Mix Black magic as you felt as if you were there having a good time with them

2. This music video applies to Goodwin's theory as it gives a strong link from the words of the song to what is happening in the video itself. It also uses voyeurism as a key factor of the music video.

3. This links to the Male Gaze theory as they use women within the video to get their point across and make the music video include a better structure and sexualise it.

4. 

. The video will get more views because it contained people from TV shows

. It also contained Demi Lovato which will attract more people 

. By using so many fast shots you have to go back and rewatch the video

. Using well known people to cause people to recommend the music video to others

. Using lots of shots of women to attract people




Little Mix - Black Magic




1. I found Little Mix - Black Magic to be less engaging with the audience as we don't feel like we are with them, we feel like we are watching a narrative on how they go from bullied to poplar.

2. The Goodwin's theory can be applied to this music video as we see the lyrics of the song link to what was happening in the video. We can see this when they say "Take a sip of a secret potion" this is relevant to when they learnt how to use "black magic"

3. The Uses and Gratifications theory can be applied to this video as we see the girls want to be boyfriend and girlfriend with the popular boys. We also see them escape normal life as they learn to use MAGIC which is key in what happens within the video.

4. 

. Lots of shots to engage the audience

. Shots of the singers within the video to interest the audience and make them recommend the music video to other people. 

. This video would be replayed as there are so many fast shots that the audience would wanna know everything that happened so they would have to analyse it.

. Shows how you don't need to be pretty to get a boyfriend/girlfriend

. Use different aspects to entice the audience to watch the video E.G, magic which wouldn't usually be used a lot.