Tuesday, 15 January 2019

Lego extract summary

The extract given goes into detail about how The lego movie itself can be suggested as an advertisement for LEGO rather than an actual movie. This is due to how many intertextual references are given within the movie and no real storyline to follow. The Lego company as well used this movie sole to sell more products of new and unique characters. Doing this then showed how you can build your own story and make a real life movie by yourself, hence the creation of mini stop motion movies.
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Lego Audience H/W

G = H/W Answers 1. Why is genre hybridity used in the advertising campaign? To apply a wide  variety of audiences to the Lego Movie, in ...

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