Autobiography On BBC Radio 1

šKayleigh a 25-year-old female who lives in the mainstream of British popular culture, loves eating, drinking and holidays aboard. She is permanently based in the local area, and enjoys what her town has to offer in terms of socialising. She doesn’t like to discuss politics or serious issues with her friends and family, she’s more interested in pop culture and celebrities.

š.   She loves to spend money – mainly on clothes, music, magazines, DVDs and other products she’s seen advertised. Kayleigh is a family driven individual, maybe with young children. She has a passion for TV.  

       šIt is important that Heart FM is not a female brand. Nothing should alienate male audiences.

Russell is an 18 year old who listens to BBC Radio 1 live lounge every day. He lives in London and is in the mainstream British Pop culture who loves socialising, hanging out with friends and teaching Biology. 

He also likes going into central London with his close friends and doesn't enjoy discussing political issues, however sometimes is willing to debate with his friends. Russell has always lived within the same area of London and is planning on buying an apartment in central London.