Music videos Purpose and Styles

Purpose of Music Videos

. You will need to analyse two music videos for the exam

. MusicVideos are an important promotional tool for marketing performers and their music

. They help to create the 'Star image' for a new performer (E.G. Lana Del Ray)

. The adapt or develop the image of a more established artist. (E.G. Rihanna)

. Music videos are used to interpret and anchor the meaning of a song and to entertain the audience.

. Iconography indicates the genre of music and the style of the performer 

Different Styles 

. Performance - One direction - what makes you Beautiful. Lady Gaga - close ups of the performer, direct address to engage the audience, different outfits.

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This video is a performance as it includes close ups of the people performing and directly engages the audience using different outfits. They also try to engage with the audience which is another reason that this music video is a PERFORMANCE.

Narrative - Katy Perry - "Thinking of you". David Guetta - "Titanium" A story is created, sometimes the lyrics don't match the visuals at all. sometimes the artist doesn't feature at all and there are just actors.

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This music video is a Narrative as we see a story being created as we watch the music video itself. We also find some meaning behind the words of the song itself, for example 'I am Titanium' showing how she is brave and not afraid of people anymore. However sometimes within Narratives you might have actors in the video instead of the singer, this is done to create an interesting story

Conceptual - They are based around an idea or image. E.G. Lady Gaga "Bloody Mary", REM"Everybody hurts" and Ok Go "Here it goes again"

This video is based around a conceptual based music type