Goodwins Theory

In what ways can Goodwins theory of music videos be applied to 'Mark Ronson - Uptown funk Ft. Bruno Mars'? (10 marks)


Goodwins theory describes many elements of music videos and how they can be identified within them. He thinks that there is a link between the lyrics of a music video and the visuals of it. Within Mark Ronsons Uptown Funk we can apply this theory to the music video by looking at elements such as the 'funk' within the video and how the editing within the video is very upbeat and in time with the song itself. We see a very upbeat, fast paced music video which shows the relevance of the genre 'funk'. The video itself shows a main focus on a group of people instead of a single person. The suit that Bruno mars wears within the group is pink which shows he stands out compared to the others around him. This also creates a sense of fun and fast paced music which the audience can enjoy and engage with. The style of the video can be related to the 1980's as we see a similarity in clothing and colours used within that era in the music video. Within the video we see a sense of objectification as we see women being used and only focused on their upper waist. The codes and convention within the music video are things such as the suit that Bruno Mars wears.