Camera And Editing

Camerawork

. How the camera is used and how images are used will have an impact upon meaning.

. Certain camera shots and angles will create meaning for the audience of a music video and can be used to emphasise messages in the song or suggest qualities in the performer.

Editing

. The most common form of editing is associated with the music promo is fast cut Montage, which makes many of the images impossible to grasp on the first viewing, there are videos which use Slow pace and gentler transitions to establish mood.

. This is particularly apparent for the work of many female solo artists with a broad audience appeal, such as Adele.

Q: How many shots on average are there in a music video?

A: It depends on the style and genre. Between 1 - Hundreds

Q: How long do you think the average shot length is for a music video?

A: 0.3 - 5 Seconds is quite a long shot length!

Q: What could affect the length of a shot in a music video? Give and example.

A: If there is a montage of extremely fast paced shots, then the audience will rewatch to try and make sense of it. This will result in more views, more social interaction and potentially result in more sales for the song

Taylor swift - we are never getting back together

Artist - Taylor Swift

Direct adress? - Makes the audience feel involved with the audience by constantly looking back at us. Trying to get a point across to the audience.

Singing / Artist movement - Fast, upbeat movement

Camera Movement - Hand held,  pan,

Editing - Follows into different rooms


RadioHead - No alarms and no surprise

Artist/Song - RadioHead/ No surprises

Direct adress - Staring back into the audience, makes us feel a connection to him and wonder what is happening and also makes us look more into the words of the song and try to find a meaning behind them.

Artist movement - Doesn't move and constantly stares at the audience whiles the words go past on the screen and the room fills up with water

Camera movement - Does not move, only focuses on him standing there

Editing - At the start it fades in and at the end it fades out