MOJO Set Texts

MOJO MAGAZINE 

. MOJO is a serious classic rock magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the 'baby boomer' generation

. In terms of media industries MOJO is a good example of diversification

. It is a product with a clear audience address - engaging the passion of music fans who consider themselves sophisticated and is reflected in a consistent media language house style

Target Audience demographic 

. The target audience is 83.5% male 

. 24-39 year olds and 39-55 year olds

. 65.1% are 39-55 year olds 

 . Niche, Older, predominantly male target audience 

 . Mean age of 41

. 72% are ABC1

. People who buy MOJO magazine are serious music fans who are often loyal

The Sex Pistols

. The pistols were inspired by anger and poverty 

. There was never a punk movement until the sex pistols

. The sex pistols originated in 1972 when school friends Steve Jones and Paul Cook decided to create a band 

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